Marketing Yourself as a Researcher

Marketing Yourself as a Researcher

Properly marketing yourself as a researcher is essential because it helps increase visibility, attract funding, and open doors to collaborations and professional opportunities. By effectively showcasing your expertise, accomplishments, and impact, you can build a strong professional reputation and ensure your research reaches a wider audience.

Crafting a strong research reputation is a dynamic, multifaceted process—especially for researchers at a leading R1 institution like the University of Arizona. Your visibility, professional success, and collaborative opportunities hinge on how effectively you communicate and position your work. 

Below is an in-depth, section-by-section guide that explores the core strategies and resources to help you establish, grow, and sustain your research reputation.

Resources: 
This guide has been created with the aggregate wisdom of our RDS team, inquiries to many U of A experts in the various topics, and consulting the AAAS Communication Toolkit.